What’s Been Happening in Marin Real Estate? You can’t tell a player without a program, so here’s the program. Marin Real Estate legends Jeff Sterley and Barry Crotty have both returned to Frank Howard Allen Realtors. Jeff will be managing the Novato office, and Barry is taking over the Tiburon office. Brent Thompson has left Frank Howard Allen, and is now the Manager for Pacific Union. Morgan Lane’s Mark McLaughlin recently has merged Marin newcomer Morgan Lane with Pacific Union,and we wish them all the very best!
Earlier this year Pacific Union suffered a massive exodus of agents to Alain Pinel, almost their entire Greenbrae office left. Steve Dickason, Alain Pinel’s new Marin general manager (previously Pacfic Union’s Greenbrae manager) recently reported at a Realtors networking group meeting at the Acqua Hotel in Mill Valley that the hardest hit markets in Marin right now are Ross, Belvedere, Kentfield, Tiburon, and Greenbrae.
There’s a lot of curiousity as to what the new Pacific Union will look like? Morgan Lane focused on the high end of the market here in Marin that’s now turned “soft.” Not the easiest time to launch a new company, so we wish them well. A lot of agents in Marin are wondering if Pacific Union’s rebranding will be similar to Coca Cola’s attempts to rebrand Coca Cola when they rolled out their “New” Coke campaign. Time will tell, sit back and wait and see what an existing company looks like with a new owner, and new advertising. I imagine that Pacific Union will roll out a very aggressive ad campaign in 2010. At the same time, Frank Howard Allen Realtors will be celebrating (and rolling out a massive advertising campaign) their 100th Anniversary of helping buyers and sellers throughout Marin County.
Realtor of the Year
With great pleasure I’m am very happy to announce that Kevin Patsel has been named “Realtor of the Year!” Kevin manages the Coldwell Banker office in Greenbrae and is one of the best in the business. Katie Beacock, the Marin Association of Realtors President said, “It’s unusual for us to give it to an office manager, but Kevin has worked above and beyond!” Earlier this year another company attacked Kevin in an email recruiting letter that sent angry ripples throughout Marin County’s real estate community as the email found it’s way into everyone’s inbox. Talk about payback, and Happy Endings! Congratulations Kevin!
Also, Bill McKeon, of Greenbrae and a realtor with Alain Pinel has just been installed as the new President of the Marin Association of Realtors for 2010!
Buisness Week Magazine: ” If You Don’t Buy A House Now, You’re Either Stupid or Broke”
Business Week Magazine Article December 2009
And, if you have a moment check out the San Francisco Real Estate Blog’s take on the Top Agent Network’s ad in Marin Magazine. The Daily Pundit/San Francisco Real Estate Blog nailed it. This kind of advertising has angered many Marin Realtors that are getting tired of arrogant real estate ads premised on someone’s attempt to build themselves up by demeaning their peers? Is this the best they can do? Top what? Clearly, an advertising company wasn’t consulted in the creation of this ad. Post date: November 24, 2009 http://www.dailypundit.com/sfrealblog/
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1 Marin Realtors | TibTV // Dec 22, 2009 at 2:04 am
[...] What’s Been Happening in Marin Real Estate? You can’t tell a player without a program, so here’s the program. Marin Real Estate legends Jeff Sterley and Barry Crotty have both returned to Frank Howard Allen Realtors. Jeff will be managing the Novato office, and Barry is taking over the Tiburon office. Brent Thompson has [...] Read more at Marin County Real Estate [...]
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